Stage 1 Briefing by Medical and Marketing Directors – ideally together
Objective: Establish product offering and market opportunity.
Stage 2 Workshop with both Medical and Marketing personnel
Strategic recommendations on Messaging spectrum Implications on Code Compliance
Objective: Feed back fullest range of market propositions for communal client evaluation.
Stage 3 Client response to The Code Company on acceptable routes for development
Objective: Clarity of a number of strategic marketing routes.
Stage 4 Final market proposition/s presented by The Code Company in preparationfor Communications
Agency progression Objective: Inspiring but grounded basis for creative/ sales channel deliverables.
Stage 5 Completion of Communication Agency creative, code compliant, proposals
Objective: Branding/ visual/ copy mock ups ready for execution in chosen media.