Chris May Communications Director
Chris joined marketing from school, working at Sun Alliance as Assistant Advertising Manager where new DM disciplines ran uneasily with traditional brand and product advertising. Switching to the Agency side with RCA as Account Director, he specialised in integrated B2B communication. Clients included Nicholas Laboratories (Kwells, Rennies, Feminax, Matey); MetalBox; Yellow Pages and Biocompatibles. In 1989, he bought 50% shareholding and chaired the agency to Campaign 13th position in the UK, heading Brand and Product Planning. In 2002, Chris set up new agency cm3, working on Abbott Laboratories (Vascular Devices), Stryker, Plus Orthopedics, The Clinical Trial Company, Interphex and others. Developing message clarity across fragmented media platforms is his primary expertise.